PROS of Prime Day 2025

1. Massive Sales Spike

· Millions of Prime members are actively shopping and ready to buy.

· Some sellers report 3x to 10x increase in daily sales during Prime Day.

2. Increased Visibility & Traffic

· Even if you don’t get the "Deal of the Day," your listings benefit from the surge in traffic and ad impressions.

3. Great for Product Launches & Liquidation

· Ideal time to launch new products with heavy promotion.

· Move slow-moving inventory with deals or coupons.

4. Boost in Product Reviews

· More orders = more review opportunities, especially with Amazon’s Request a Review tool.

5. Brand Awareness & Customer Acquisition

· Especially helpful for new or growing brands.

· Use ads + Prime Day exposure to gain long-term customers.

6. Performance Boost Helps Rankings

· Increased sales velocity can improve organic rankings, leading to more sales after Prime Day ends.

7. Opportunity to Upsell

· Create bundles or post-Prime Day follow-ups to increase Average Order Value and retention.

CONS of Prime Day 2025

1. Intense Competition

· You’re competing with big brands, deep discounts, and aggressive ad spenders.

· CPCs can spike 50–200%, reducing profitability if not carefully managed.

2. High Ad Spend & Discounts Cut Into Margins

· To win, you might need to discount aggressively or spend heavily on PPC.

· Many sellers break even or even lose money to gain visibility.

3. Inventory Risk

· If you overestimate demand, you could be left with excess stock (and incur FBA storage fees).

· If you underestimate, stockouts can hurt your rankings.

4. Strict Deal Requirements

· Lightning Deals and other promotions have strict criteria (min reviews, sales history, pricing).

· If you don’t qualify, your exposure might be limited.

5. Operational Pressure

· Increased volume = higher risk of order errors, returns, and negative reviews.

· Need to ensure customer service and fulfillment is solid.

6. Short-Term Traffic Spike

· If you don’t have a retargeting or brand-building strategy, most of your gains may be short-lived.

Is Prime Day Worth It?

Yes, if:

· You’re looking for brand exposure, sales velocity, or launching products.

· You can manage ad spend wisely and maintain profit margins.

· You’re using the momentum to build post-event sales (retargeting, email, ads).

Maybe Not, if:

· Your margins are razor thin and you can’t afford discounts or high ad costs.

· Your listings are unoptimized or not competitive (few reviews, weak images).

· You have stock issues or fulfillment limitations.