Tmall is a premium B2C (business-to-consumer) e-commerce platform in China, operated by Alibaba Group. It’s designed for brands and retailers to sell directly to Chinese consumers — similar to Amazon, but more brand-focused and localized for Chinese buying behavior.
• For international brands (including American companies) to sell cross-border without needing a local Chinese entity.
• Products are often shipped from overseas warehouses or bonded warehouses in China.
• China is the world’s largest e-commerce market, with high demand for authentic foreign brands.
• Tmall Global is the most trusted B2C platform in China for international brands.
• Chinese consumers are actively looking for premium Western products in every category.
• Opening a flagship store builds long-term brand equity, not just short-term sales.
We purchase your products wholesale, manage and fund the Tmall Global store, and handle all marketing, customer service, and logistics. You maintain brand control and earn wholesale revenue — with zero upfront cost or operational burden.
• Tmall store setup & operation: Launch and configure your Tmall Shop with a polished, fully optimized storefront that reflects your brand identity.
• Inventory planning & logistics: Forecast inventory, handle shipping, and ensure timely deliveries and customer satisfaction.
• Marketing & sales campaigns: Design and manage targeted ads to drive traffic and increase conversions.
• Customer service in Chinese: Localize the customer experience to build brand loyalty.
• Compliance & Tmall requirements: Handle all local regulations and platform rules.
Bring your brand to new horizons with a trusted growth partner in China who will protect and build your brand, while delivering sales.
